If you’re a small business owner, and you’re looking to grow your revenues, then there is simply no better way than through digital marketing.
However, the trouble is there is dozens of different ways that you can get traffic to your website. Just like at a buffet it might seem like a very good idea to throw everything on your plate straight away, but just like adding Jello and Fried Chicken to the same plate isn’t a good idea, adding too many techniques all at once will result in a bad result.
So rather than take a guess and risk your business, instead I’ve poured my eight years of digital marketing experience together to create the ultimate 5-step formula to small business traffic success. You see, unlike most ‘marketing agencies’ we are a generation traffic company that specialises in small businesses, so this works.
This is the same formula that has worked for dozens of clients, and if you let it, it will grow your business exponentially.
So without further ado, here are the 5-steps to small business traffic success.
SEO or Search Engine Optimization is the practice of getting your website ranked in Google. Most people are steering away from SEO these days because of the bad wrap that its got in the past from Dodge operators.
However SEO provides the best long-term stability and evergreen leads around and the traffic you get from SEO is the highest quality and the easiest to convert.
I suggest with a high-quality SEO Agency with proven results to avoid getting caught out by low-quality operators.
2. Google Adwords.
Once you’ve got your SEO down pat, pushing to Adwords will help you take even more of the ‘low hanging fruit’ that Google provides you with. Here you pay for every click so its important that you know that your website converts well.
3. Social Media
Social Media is boiling right now with Gurus appearing left right and center offering their tips. Now while it has great power and potential, I’ve left it until step 3 because the traffic here is the lowest quality. You see, just like when people are watching TV, when they are on Social Media they are relaxing and not in a buying mindset.
This means that to get leads from Social Media to buy you need to interrupt their day. While it is possible, it takes more work, so I’ve left it to #3.
4. Content Marketing
By now your business will be established with an adamant traffic stream, so it’s time to invest in a longer term, but the extremely powerful strategy that is Content Marketing. You see, Content Marketing is where you produce excellent content such as articles, videos, podcasts, etc. that position you as the expert in your industry.
By being the expert, you’ll become the ‘go-to’ guy or girl for anyone looking for your services. This does require playing a long game and often takes 3-6 months to see a return, but once its up it will continue paying you for years to come.
The last step in the small business traffic system is to create high brand recognition. This will help solidify your position in the market and give you a great valuable brand name. In the digital days, this is best done with video ads as well as display ads.
This is left until last as it’s tough to judge your exact ROI from Branding campaigns as they have such a long term effect.
So there you have it, a complete, authoritative and comprehensive system for growing your small businesses traffic.
If you’d like to learn more contact Joel House Digital Media for a free strategy session to discuss your businesses needs.